General Motors, 100 years old and counting

One hundred years ago, carriage maker William "Billy" Durant placed a big bet on the fledgling auto industry in the early 1900s and created General Motors Corp. Riding America's rise as a superpower, GM went on to dominate the automobile industry for decades, producing some iconic cars and trucks, as well as numerous safety, marketing and technological advances. Explore this special section as we examine GM's first century.

Timeline

Travel through the decades with GM

Video

Get the Flash Player to see this player.

Multimedia

My golden oldie

Car enthusiasts talk about their rare GM vehicles in video or audio slideshow presentations.













A century of General Motors

Legacy of innovation

Men work on Oldsmobiles at a plant circa 1904-06. Oldsmobile is one of the brands General Motors no longer manufactures.

Few major companies endure the rigors and shocks of American capitalism for decades -- let alone survive long enough to mark their centennial. But GM is no ordinary American company. - 09/16/2008

Daniel Howes

Commentary: Questions override future

Fading image? A GM logo wears thin near a Chevy dealership in Chicago.

If you want to understand General Motors Corp. today, as it marks its 100th anniversary, consider two data points. - 09/16/2008

UAW's battles shape history

Workers use car seats inside a GM factory in Flint during the 1937 UAW sit-down strike.

General Motors and the United Auto Workers have made a fair share of history together during much of the last century. - 09/16/2008

Detroit reshaped, retooled

GM retirees picket the GM Building downtown at the corner of Grand Boulevard and Second Avenue during the fall of 1970.

When it opened in the early 1920s, General Motors Corp.'s towering headquarters in Detroit was the largest office building in the world. GM controlled less than 15 percent of the U.S. market at the time and had just escaped near bankruptcy, and the grand building was viewed as an audacious gamble. - 09/16/2008

Flint prospered along with GM

A parade of vehicles down Flint's main drag helped GM celebrate its 100th anniversary on July 20.

In the 1950s, factory workers in Flint often joked with one another about how many states were in the union. - 09/16/2008

The sour taste of lemons

1923 Chevrolet copper-cooled engine

It was often admirably referred to as the "General." But for all of its financial resources and technical prowess, GM has sometimes failed to hit one out of the ballpark. - 09/16/2008

In second century, GM embraces globe

Explosive growth in markets like Russia, above, has helped define General Motors as an automaker with global reach.

At about the same time that General Motors Corp. established itself as the biggest U.S. automaker in 1927, it was already taking steps to become a global player with the acquisition of the European carmakers Vauxhall and Adam Opel. - 09/16/2008

Innovations propel success

The 1906 Cadillac Osceola concept was the first to have a closed body, which prevented rocks and debris from battering motorists.

General Motors Corp. didn't invent the automobile, but it did discover important advances that made driving and transportation more appealing, safer and environmentally sound. Through the years, GM scientists and engineers helped transform motoring from a rugged activity to an enjoyable, sometimes thrilling, pastime. The hundreds of innovations include the first speedometer (1901 Oldsmobile) first electric headlights (1909 Cadillac) first electric windshield wiper (1925) first shatter-resistant safety windshield (1926 Cadillac) first turn signals (1939 Buick) first four-wheel disc brakes (1960s) and first on-board video entertainment system (1990s). A look at some of the key discoveries: - 09/16/2008

Editorial: GM must tap Durant's spirit for next century

Walter Chrysler once said of Billy Durant, who founded General Motors Corp. 100 years ago today, that he was such an amazing salesman, "he could coax a bird right down out of a tree." - 09/16/2008

Commentary: What do next 100 years hold for GM, industry?

GM's plan to make a Chevrolet Volt plug-in electric car is part of its bid to make more fuel-efficient vehicles that intrigue consumers and boost sales.

The Detroit News solicited the comments of automotive experts about the future of General Motors Corp. and the industry on GM's 100th anniversary. - 09/16/2008

GM workers past and present share their memories

"It's difficult -- all the bad news. It feels like nobody wants to root for a company that knows it has done it before. When you see all the things we have coming down the line. The Chevy Volt. The bio-fuels or hybrid developments. I'm really excited to be part of the next 100 years. I love the auto business. I believe in this company. That may sound corny, but it's the truth." - 09/16/2008

Saturn: General Motors's brand for the future

2009 Saturn Astra XR

Saturn was touted as a "different kind of car company" when General Motors Corp. debuted the brand 18 years ago with a slavish devotion to customer service, a single-minded focus on compact cars and no-haggle pricing. - 09/16/2008

Corvette: An American sports car, from Chevrolet with love

What does it mean to own a Corvette, that most American of cars? It means being the envy of every person you know, and most of those who don't know you. It means getting a second or even a third glance from a passing state trooper -- standard treatment for a car that looks like it's breaking the speed limit even when it's sitting in your driveway. It means finally owning the car you dreamed about when you were a kid with nothing in your pockets except your hands. It means pitying drivers who are "stuck" with driving Porsches, BMWs and other assorted Eurotrash. Remember: Once you go Vette, you never go back. - 09/16/2008

Cadillac: General Motors' benchmark for luxury automobiles

1959 Eldorado Convertible

In 1902, Henry M. Leland picked up the pieces of the unsuccessful Henry Ford Co. and launched the Cadillac Automobile Co., named in honor of the founder of Detroit, French explorer Antoine de la Mothe Cadillac. With Leland, a manufacturer of automotive components, at the helm, Cadillac would come to define engineering, manufacturing standards and luxury -- a legacy the brand has maintained for more than a century. Here are some of the highlights and innovations of Cadillac's past: - 09/16/2008

A century of General Motors

Driven by culture: GM's cars take center stage in popular music, movies, TV shows

Dinah Shore sang about her Chevrolet on her popular '50s and '60s TV show. Here, she is featured in a 1986 Chevy commercial.

For a century, General Motors has cast a huge shadow over American popular culture, its cars inspiring songs, movies, cartoons and TV shows. - 09/06/2008

A century of General Motors

Legendary execs: 7 notable presidents who helped shape GM

Toyota Chairman Eiji Toyoda, left, and GM Chairman Roger Smith signed a historic joint production deal in Fremont, Calif., on Feb. 17, 1983.

Though countless General Motors executives have helped shape the Detroit automaker into the company it is today, some of the company's leaders over the past 100 years stand out as central figures in the company's storied history. - 08/30/2008

GM's family ties: Tradition of on-the-spot jobs for generations fades

Elaine Keyser, 68, a GM retiree who worked at the Bay City Powertrain plant for 30 years, talks about her days as an automaker employee with her daughter, Alice Nine, who followed in her mother's footsteps and began a job on the assembly line at 18.

M ore than a half century ago, his grandfather inspected the first Cadillac Eldorado as it rolled off a Detroit assembly line. Some 20-plus years ago, his father was among the first assembly line workers at the new Hamtramck plant. And this week, Tony Sapienza was on hand for another milestone moment for General Motors Corp., a sneak peek of its first "global car." - 08/23/2008

Scott Burgess: A Century of General Motors

GM's best and baddest

From the time Billy Durant helped eliminate the crank starter to when The General helped the world clean up its act by installing catalytic converters on its entire lineup in the '70s, General Motors Corp. has remained at the forefront in research and development. - 08/15/2008

Legendary CEO Sloan instrumental in crafting 'The GM Way'

GM president Alfred P. Sloan Jr. was a superb manager and marketer who put in place many business practices still widely used in the industry today.

It was a former horse carriage maker who gambled on the fledgling automobile industry and planted the seed to form General Motors Corp. - 08/13/2008

David Phillips: Car culture

GM cruise celebrates 100 years of classics

Chris Neumann in his 1988 Pontiac Sunbird.

Donald Weston grew up in Highland Park just three blocks from Woodward and first cruised the avenue in 1963 in a '52 burgundy Chevy Deluxe. - 08/13/2008

GM Centennial events

GM Century Cruise - 08/13/2008

Flint remembers GM's glory with parade marking 100th anniversary

Flint marked the 100th anniversary of General Motors Corp. with a downtown celebration that was part parade, part car show, and part homecoming.

FLINT -- Matt Assenmacher is a cyclist at heart and runs two bicycle shops in Genesee County, but on Sunday, he had old-fashioned gasoline and a lot of nostalgia pumping through his veins. - 07/20/2008

GM Memories

Add your stories to the forum

Dinah Shore
  • Did you own a GM car?
  • Did you work for the company?
  • Were you involved with GM's suppliers or dealerships?
  • Were you a Mr. Goodwrench?
  • Do you remember those old Dinah Shore Chevrolet commercials?
  • Whatever your involvement with General Motors, we invite you to share your memories here, and post your photos in the Joyrides Readerpix gallery.

Advertisements

Photos & Multimedia