Chrysler loses top execs, splits Dodge brand into two groups

Alisa Priddle / The Detroit News

Chrysler Group LLC announced another management shakeup this morning, including the departure of the company's top executives of the Chrysler and Dodge brands.

Gone are Peter Fong, who was in charge of the Chrysler brand; and also Mike Accavitti, who oversaw Dodge, a brand that will now consist of the Dodge Ram brand for trucks and a separate Dodge Car brand.

Fong has resigned for personal reasons. Accavitti is leaving to pursue other interests, the automaker announced today.

"This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand," Sergio Marchionne, chief executive officer, said in a statement.

Fred Diaz Jr. takes over Dodge Ram trucks, as well as becomes head of U.S. sales. He previously was director of the Denver Business Center, one of the Chrysler's regional offices that supports dealers.

Ralph Gilles, Chrysler's head designer, adds oversight of the Dodge Car brand to his responsibilities.

Olivier Francois will come from Fiat SpA, Chrysler's partner, to head the Chrysler brand, taking over for Fong. Francois will continue his current job managing Fiat's Lancia brand, as well. Additionally, Francois is responsible for Chrysler marketing worldwide, which includes brand development and advertising for the Chrysler, Jeep, Dodge Car and Dodge Ram brands and will continue to perform the same duties for the Fiat Group.

Michael Manley will continue as the head of Jeep and oversee international activities for the automaker, responsible for implementing the co-operation agreements for distribution of Chrysler Group products through Fiat's international distribution network.

Joseph Veltri joins the 24-person management team as head of Product Planning. His most recent position was product planning lead for trucks and sport utility vehicles.